What’s Behind Apple’s Podcast Technique?

What’s Behind Apple’s Podcast Strategy?

Final week, Bloomberg dropped an enchanting scoop that Apple, the long-time neutral steward of the podcast ecosystem, is seemingly planning to finance unique podcasts that may be unique to its platforms, and that it has met with media firms to debate doable offers towards this finish. In response to the report, the talks had been preliminary and Apple has but to ascertain a transparent technique round unique audio content material, however regardless of the precise recreation plan seems to be, the corporate seems able to do issues with podcasting and audio exhibits that it hasn’t completed earlier than.

This growth has largely been interpreted as a response to Spotify’s efforts to diversify its choices away from music, similar to its $300 million–plus acquisition of three podcast firms earlier this yr and subsequent exclusive-content partnerships, most notably a take care of the Obamas’ manufacturing firm Increased Floor that’ll see the previous president and First Woman growing podcasts for the platform. In the event you’ve been following the competitors between Spotify and Apple over the music-streaming enterprise, you then would possibly see Spotify’s diversification efforts as an try to outflank Apple Music for customers and paid subscribers, and also you would possibly maybe learn the Bloomberg report as Apple trying to reply in variety.

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