Weeks after shedding a 3rd of its advertising and marketing division, Uber has recruited a longtime Google government to assist lead the reorganization.
The ride-hailing firm stated in the present day that it has employed Thomas Ranese to guide international product and enterprise advertising and marketing. Ranese—who will be a part of Uber subsequent month to supervise model, artistic, analysis and regional advertising and marketing—spent practically a decade at Google, most not too long ago main advertising and marketing for the Google Pixel and the rebrand of Google Nest.
Previous to becoming a member of Google, Ranese spent two years as the primary chief advertising and marketing officer for the state of New York, which included revitalizing the “I Love NY” marketing campaign. He’ll report back to Jill Hazelbaker—Uber’s svp of promoting and public affairs—and can work alongside Mike Strickman, who joined Uber in July as vp of efficiency advertising and marketing and progress.
“Uber is among the uncommon firms that’s develop into a verb—and an iconic model that’s redefining how we transfer, eat, work and extra in cities world wide,” Ranese stated in an announcement. “As Dara has stated, advertising and marketing is extra necessary to Uber than ever, and I’m excited to work with groups world wide to strengthen our advertising and marketing capabilities, drive progress, and assist rework the Uber model.”
The timing of Ranese’s hiring comes quickly after a large shake-up of Uber’s advertising and marketing division. Late final month, it laid off round 400 of its 1,200 entrepreneurs, prompting a former member of the workforce to create a spreadsheet to assist them discover new jobs.
Uber’s advertising and marketing bills have elevated considerably up to now yr. In response to the corporate’s second-quarter 2019 earnings, gross sales and advertising and marketing bills totaled $1.22 million within the second quarter of 2019, up from $715,000 throughout the identical interval of 2018. Within the first quarter of 2019, the corporate spent $1.04 million on gross sales and advertising and marketing—up from $677,000 in first-quarter 2018.
The corporate has misplaced quite a lot of high entrepreneurs for the reason that center of final yr. In June of 2018, chief model officer Bozoma Saint John left to develop into chief advertising and marketing officer of Endeavor International Advertising. A yr later, Uber pushed out its first CMO, Rebecca Messina, who left after spending lower than a yr within the position. In a letter to workers in June, Uber CEO Dara Khosrowshahi stated it was a “good second to simplify our org and set us up for the longer term.”